Everyone has a unique story. I can help tell yours.
My Services
Creative Storytelling,
Copywriting and Editing
Writing is my passion. I love a good book. It can be about almost any subject. It’s the words and how they are woven together that matters. Great storytelling moves you. It draws you in and transports you to another time and place. It transforms you from a reader into a character, allowing you to experience the story firsthand.
In marketing, creative storytelling captivates and engages consumers. It connects on a deeper level, inspires action and converts followers into customers.
I am skilled in writing and editing for all types of projects ~ B2B/B2C print and digital advertising, social media, newsletters, sponsored content, web copy, creative writing, essays, personal narratives and bios. I have years of experience editing medical documents, scientific abstracts, technical papers, for-profit and non-profit communications and fundraising appeals.
As a seasoned editor, I have a keen eye for detail and am well-versed in AP style. I am strict in my rebellion against the Oxford comma (if you know, you know).
I can help identify your story and craft a personalized and impactful narrative to help you reach your goals.
Maybe your story isn’t about marketing a product or service at all.
Looking for a ghostwriter or magazine editor? I’m your gal!
Have a great idea for a short story, poetry book or ebook and need someone to translate your ideas into copy or edit the content? I’d love to help!
Need a tagline? A catchy title or design for a book cover? Someone to create trendy designs for t-shirts, stickers, swag, monument signage, flyers or event promotions? Yes, please!
In need of copywriting, editing or design services?
Let’s get creative and tell your story!
Content Creation and Design
Content creation is an umbrella term that describes identifying and creating content that connects a brand or entity to its target audience. Content is anything that can be consumed, such as blogs, videos, print and digital ads, TV and radio ads, billboards, websites, social media posts, infographics, postcards and swag. Basically, it’s anything that will inform and engage your audience.
Creating quality content is one of the most effective ways to elevate your brand and engage the consumers who are most likely to use your product.
I have extensive experience in the development and implementation of a variety of content across multiple platforms. Creative services and storytelling is where I shine!
I can provide a concept, copy, design and final creative that is ready for execution.
I will deliver quality content designed to engage your audience and elevate your brand.
Brand Management
Brand management involves strategically overseeing a brand to ensure that every element aligns with the company’s values, mission and business goals. This includes ensuring that messaging and visual elements are consistent, follow brand standards and maintain the integrity of a company’s identity.
A brand is more than just a name or logo; it encompasses all aspects of a company’s identity and how it is represented to customers.
A brand includes a name, logo, tagline, color palette, fonts and graphic elements. Additionally, it is vital that how a company’s story is told and the “voice” of the organization remain consistent with internal and external audiences. All of these elements together make up a company’s brand standards.
Following brand standards to maintain brand consistency is key in creating a memorable impression that resonates with consumers. It helps to build brand recognition, influence customer perception and engage consumers to choose your product.
Sometimes, despite best efforts, a brand can become inconsistent and fractured over time. Maybe your business has grown or your staff cannot clearly and succinctly explain the company’s mission, services or products. Maybe your story hasn’t been passed down through the years consistently and the messaging or visual elements now vary as a result (think of the “telephone game” you played as a kid).
When your brand is inconsistent or not hitting the target, you may need a brand realignment.
This is where I enter the picture! With over two decades in marketing and brand management, I can help realign your brand by developing consistent messaging, visual elements and brand guidelines. These can be used by your team to effectively tell your story and increase brand recognition amongst target users.
If you already have a brand and need help creating branded documents, visual elements, templates or promotional collateral, I can help with that as well.
Are you ready to elevate your brand?
Contact me for brand management or brand realignment services!
Marketing Strategy
Determining the value proposition that sets you apart from the competition is the most crucial step in identifying how to market your business. Think of it as the foundation of your marketing strategy. Without it, there is no roadmap. You’d essentially be throwing darts at a blank dartboard, with no way to know if your marketing efforts are hitting the intended target.
I can help you identify what your company brings to the table, who your target audience is and what will inspire them to take action. We will discuss your goals and work together to determine an overarching strategy to help you reach them. This strategy can be used as a roadmap for your team to identify and implement the specific tactics needed to achieve the specified outcomes.
Let’s pinpoint your target and help you hit a bulls-eye!
Marketing Plan
So, you’ve already flushed out your high-level marketing strategy but are unsure how to implement it? First, kudos to you for putting in the work! The next step is to identify the marketing plan, which includes specific tactics that will help you reach your goals and objectives. We will work together to dig deeper into your target audience, identify how they consume information and establish the most effective methods of reaching them. This step is vital in determining the platform (print, digital, web, email marketing, social media, etc.) and tactics needed to engage your audience, get them to take action and convert them into active users of your product or service.
I’ll help identify how you can effectively go after your target market and increase conversions!
