My Career

I am a seasoned marketing professional with over 20 years of experience in marketing, advertising, creative services and copywriting for multiple industries. During my extensive career, I have worked in large corporations and small businesses in both the for-profit and non-profit sectors.

I have a Bachelor’s degree in Journalism and Mass Communications with a major in advertising and a minor in marketing. Originally an English major (with big dreams of writing an epic novel), I became drawn to the creative aspects of advertising, copywriting and graphic design. My journey led me down an exciting career path with roles in creative services, marketing strategy, campaign creation and execution, brand management, project management, strategic planning and team leadership.

Throughout my career, I have worked in various industries including healthcare, insurance, engineering and conservation. My marketing experience includes 14 years at a nationally recognized medical school, four years at a world-renowned medical center and four years at one of the largest private nature centers in the country.

Seventeen years of my career were in medicine, focused on medical education and healthcare specialty services. I oversaw marketing efforts to increase regional and national brand recognition for a variety of the hospital’s specialty service lines; drove resident recruitment, physician referrals, new patient inquiries and patient retention; and built and maintained relationships with hospital leadership, key stakeholders, major donors, clients and vendors.

I am highly skilled in storytelling, copywriting, editing, creative concept development, graphic design/layout, marketing strategy and brand management. I have decades of experience in the strategic planning, creative development, execution and analysis of integrated marketing campaigns across all mediums, including TV, radio, print, digital and social media. I am passionate about identifying the synergy between brands to create unique collaborations and novel experiences.

Each stage of my career has provided me with a wealth of knowledge, allowing me to learn, grow and develop a deep skillset in many aspects of marketing, advertising, creative services and campaign management. Experiencing a broad range of roles and responsibilities taught me what I do best, what brings me joy and where my true passion lies.

After over two decades in marketing, communications and leadership roles, I am charting a new path to get back to my creative roots. I started freelancing in 2024 as the next exciting stage of my journey. I can’t wait for you to join me on the road to success and work together to fulfill your vision!

Check out my portfolio to learn more about my work.

Feel free to reach out to me here or on LinkedIn. I look forward to connecting soon!